Privacy Policy


Change Sciences Group, Inc. (DBA Subjective)
1185 6th Ave
New York, NY 10036


We respect each site visitor's right to personal privacy. To that end, we collect and use information throughout our web site only as disclosed in this Privacy Policy. This statement applies solely to information collected on this web site. Subjective collects personally identifiable information from our users at several different points on our Web site. Subjective is the sole owner of the information collected on

Site Use Analysis

This web site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of the web site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the web site, compiling reports on web site activity for web site operators and providing other services relating to web site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this web site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Alerts and Updates

We will occasionally send you information about online user experience trends and alert you when we release new research in areas in which you have shown interest. Out of respect for your privacy, we present the option to not receive these communications at the bottom each email message.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.


We store information that we collect through cookies, log files, to create a “profile” of your preferences. We tie your personally identifiable information, or your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you. We do not share your profile information with third parties, except as noted in Site Use Analysis.

Credit Checks

In order to provide certain services to you, we may on occasion perform a check through a third party source to verify the creditworthiness of your company. Under no circumstances will your personal information be used in verifying the credit of your company.


Aggregate Information (Non-Personally Identifiable)

We do not share aggregated demographic information about our user base with our partners, except as noted in Site Use Analysis.

Personally Identifiable Information

We do not share personally identifiable information with third parties, except as noted in Site Use Analysis.


We may use an outside shipping company to fulfill orders or communicate with you and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purpose.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our web site.


We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used to communicate with you. We give you this opportunity at the bottom of email we send to alert you to new products and/or services, and to keep you informed of trends.

If at any time you ask us not to contact you by telephone we will honor that request.

Access to Your Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may ask us to correct, update, or delete your information by contacting us by postal mail, email or phone.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


In the event Subjective goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information.


If we change our privacy policy, we will post these changes to this privacy statement.


What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article (opens new window) on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third party cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.

As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

For more information on Google AdSense see the official Google AdSense privacy FAQ.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Twitter, LinkedIn, and Facebook, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

GDPR Notice

Subjective has taken steps to ensure that it is compliant with the General Data Protection Regulation (EU) 2016/679 (GDPR) with regard to your Personal Data.

In compliance with the GDPR we have appointed a Data Protection Officer (DPO) who is responsible for privacy and data protection concerns related to Subjective.

Right to Informed

You have the right to be informed about what we are doing with your Personal Data. We do this in our Participant Privacy Policy and general Privacy Policy.

Right to Access and Portability

If the GDPR applies to you, you have the right to request a copy of the Personal Data we hold about you.

Right to Rectification

You have the right to correct any Personal Data we have about you if it is incomplete or inaccurate.

Right to Restrict Processing and Erasure

You have the right to limit or suspend any processing by us of your Personal Data. You have the right to have us permanently erase the personal data we have about you unless it necessary for us to comply with a legal obligation under the GDPR.

Right to Data Portability and Access

You have the right ask us for a copy of your Personal Data.

Right to Object

You have the right to object to any use of your Personal Data and restrict or suspend the processing of your Personal Data.

We will provide your Personal Data to you free of charge unless your request is clearly unfounded, repetitive or excessive. We may refuse to comply with your request under those circumstances.

We may need to request Personal Data from you in order to confirm your identity to honor your request.

Information Security

The security of your Personal Data is important to us. We comply with the security requirements of the GDPR that regulate then processing of Personal Data. The security measures include the following:

  • Continuous monitoring of infrastructure and applications
  • Regular security testing
  • Data encryption at rest and in transit
  • Drafting of and compliance with an Information Security Policy (ISP)
  • Drafting of and compliance with a Business Continuity Plan (BCP)

Our cloud provider Microsoft Azure maintains multiple security and compliance certifications. More information can be found here (opens new window).

If you have any questions, comments or concerns about this GDPR notice please be in touch by emailing

CCPA Notice

Effective January 1, 2020.

Subjective is complying with the CCPA. Customer trust and data privacy are a cornerstone of our business. We are providing this CCPA-specific privacy notice to supplement the information and disclosures already contained in our Privacy Policy. This notice applies to individuals living in California.

If you are a California resident, you have following rights.

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected or disclosed by us; (2) purposes for which categories of Personal Information are collected by us; (3) categories of sources from which we collect Personal Information; and (4) specific pieces of Personal Information we have collected about you during the past twelve months.

Right to Delete. Subject to certain exceptions, you have the option to delete Personal Information about you that we have collected from you.

Verification. Requests for access to or deletion of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations.

Right to Equal Service and Price. You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations.

Shine the Light. We do not rent, sell, or share your Personal Information with non-affiliated companies for their direct marketing purposes unless we have your permission.